BCM240

Media Regualtion

Through the development of anything from technology to new industries the creation of new regulations follows. This blog is all about media regulation surrounding the rapid development of technology and the role it plays in our society and how regulation is trying to catch up.

One very important media regulation that is defiantly prominent at the moment and has been for the past couple of years is the use of mobile phones whilst driving. As many may know you are not allowed to use your phone while driving, except if it is via Bluetooth and you either have your green p’s or full license.

This regulation is all about safety, the safety of you and of those around you including other drivers, riders and pedestrians. This is because using your phone takes your attention away from the road, to what is happing on your phone. Ads such as the current radio and TV ad that quotes “at just 60km/hr, if you look at your phone for just 2 seconds you travel 33 m blind” (roadsafety.transport.nsw.gov.au) are effective because they use simple real life facts to shock the viewer into not using their phones while driving.

Regulations like the one I talked about above I feel are really effective especially being from the age group they are mainly aiming at because I feel a sense of shock when I hear or see these ads. But all theses ads do are simply tell the viewer the facts and the facts are enough to influence them to not use their phones while driving again or thing twice about doing it. These regulations are important because especially for younger generations we have grown up around technology and always have it at our fingertips whenever we want it. This isn’t necessarily a bad thing at all but we need to know our boundaries and when maybe using our phones or being on social media can become dangerous and we need to know self-control when it comes to these things.

The Centre for Accident Research & Road Research says that:

“These age groups are also more likely to use a mobile phone while driving than older drivers, with 3/5 Australian drivers aged between 18 and 24 years reporting that they had sent or received a text while driving compared with 1/3 drivers aged over 25 years”

This just reinforces what I said above about how most driver distraction ads are aimed at younger drivers. I believe that this is because we don’t want to miss out, we don’t want to be the last one to figure out who started going out with who, or what someone did last weekend or who updated their profile picture. And when you don’t touch your phone while your driving you do have the possibility not to see it first but if you do see what’s happening on your phone and look at it while you are driving you put everyone at risk around you including yourself. It’s not worth it…

Regulations are definitely needed because they protect everyone including ourselves. There is no doubt that in the future there will be more and more regulations because there are always going to be more and more thing that need to be developed, especially when it comes to the development of media.

Sources:

Transport for NSW [2016] ‘Get Your Hand of it’, <http://roadsafety.transport.nsw.gov.au/campaigns/get-your-hand-off-it/index.html> [Accessed: 23rd September 2016]

The Centre for Accident Research & Road Research [2012] ‘State of the Road’ <https://www.police.qld.gov.au/EventsandAlerts/campaigns/Documents/mobile_phones_and_distraction_fs.pdf> [Accessed: 24th September 2016]

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