About Global Film
Global film is forever changing, what used to be dominated by Hollywood is now being compared to and challenge by other film industries such as Bollywood and Nollywood for example.
Although we as a very western culture may not know about or may not be interested in films produced from Bollywood, Nollywood etc. it doesn’t mean that they aren’t successful because there are many more cultures that just western.
According to Redfern, 2013 the top three countries with booming film industries excluding the US are:
- India is one of the largest producers of films in the world, in 2011 alone around 1,000 feature films and 1,500 short films were created.
- Bollywood is increasingly popular, even reaching western countries, but this excludes any Indian film not produced in Mumbai often in Hindi language
- The Nigerian film industry; also know as Nollywood produced 876 acknowledged films in 2006.
- Unlike most other film industries Nollywood films go straight onto DVD because of two reasons, one being they are cheaper to buy then to go see at the cinema and the second reason is that people fear for their safety in public, so they would rather watch the film in the safety of their own homes.
- There films aren’t in the best quality and can be filmed within a week for under $10,000 as talked about in the TED Talk: A Tour of Nollywood. This could explain why the western countries haven’t shown interest in the films produced in Nollywood, but to the people watching the films, it isn’t about picture quality it is about the quality of the story being told.
- Most people may not acknowledge how Korea has taken over the music, TV and Film industry besides fro PSY (who is famously know for Gangnam Style) because they have not yet had the affect on the Western countries like they have in China, Japan, and most of Southeast Asia, who rely on Korea.
- The Korean film and music industry has been positive for the nation as it has given hope to especially younger generations and inspired them to achieve their goals.
All of this ties in with transnational film as talked about in my last blog post because Hollywood sees the success films from Bollywood etc. are having in other countries so they want to replicate that and broaden their audience and there for increase profit.
If the US produces films that interest Indians, Koreans etc. all of the sudden their market has become a lot bigger, and the higher quality of their films may interest other countries producing film with less quality.
But this then brings up the question of the type of film it is because even though is may have been made in Hollywood; it may have Indian actors with common Bollywood themes and scenes.
Redfern R., 2013, Arts.Mic, http://mic.com/articles/54609/3-countries-with-booming-movie-industries-that-are-not-the-u-s
Sacchi F., 2007, TED Talks,