To start off with, transnational film or cinema throws away the idea of films having a national brand attached to them, such as American, Australian, and Indian etc.
It is an example of how globalisation is affecting cultures and therefore the film industry. The line between cultures is becoming blurred because a lot of cultures are merging and sharing more and more similarities especially revolving around the western culture.
So the question is how can an Australian film be called Australian or an American movie be called American, if the actors are from India, the film crew are from the UK and it is funded by a Chinese film company. So what if the director is from Australia, that is the only thing making it as so called “Australian” movie.
CULTURAL IMPERIALISM- nations want to protect themselves from being dominated by other nations and a way that a nation can be seen as more dominant is by success in the film industry because it is such as popular means of entertainment and education.
MONEY- even though it takes a large budget to create a film, major profit can be made off a successful film. Money can come in the form of cinema showings/viewings, press events and tourism etc.
TOURISM- tourists will be more inclined to see a country that they have seen on TV, as it sparks interest in wanting to see those places they have seen on TV for themselves. For example teenage girls would love to see the place that Blair from Gossip Girl lives in NY.
EASILY SPREAD- compared to music, art and fashion etc. film is the most easily spread over many nations especially those that share the same languages.
In 1896 France started to screen the first ever films, and these quickly spread throughout globe, making France the leader in the film industry. With French film companies spread all over the world it didn’t take long for other countries to realise that they could create their own nations films and until WW1 France had the most dominate film industry.
Hollywood became responsible for 80% of films created by the 1930’s and has stayed one of the most dominant film industries.
It hasn’t been until recently that nations such as China and India have started to produce more and more films that have been successful globally and not just within their own nations. E.g. Bollywood movies
As the photo on the right suggests, there are other nations starting rise in the world, it isn’t all about Hollywood now.
It has been this competitive edge that has caused transnational films because film companies want to please many viewers from many cultures and in order to do that they incorporate things that all cultures can relate to. Also film companies hire whoever they think is best for the job no matter where they are from, which blurs the line of what nation “created” the film.